Organic Growth Strategy
I plan organic growth strategies that raise brand visibility across Google, Bing, AI chat and social search — TikTok, Instagram, Facebook. With direction, priorities and metrics, not a to-do list.
Mateusz Rzetecki
SEO Expert · Organic Growth · AI Search
I set the direction, processes and operating model that drive organic growth in Google, Bing, AI chat and social search — without chaos or wasted budget.
17 years in SEO. I founded organicly.agency, built Scorra and AI Search Insight, and, together with Polska Press, created kodyrabatowe.naszemiasto.pl.
01 — Services
How I can
help you
Agency Selection & SEO Tenders
If you are running a tender or choosing an agency, I help you assess the proposals properly and pick a partner that will actually deliver — instead of promising unrealistic growth.
Building In-house Teams
I advise on building and improving SEO and content teams — processes, roles and standards that let the team work faster and more consistently, no matter who does the implementation.
Strategic Support for Agencies
I streamline operations and team structure, and help manage P&L and service margins. I support scaling, delivery standards and a competitive edge built on quality rather than price.
A strategic partnership, not an SEO service
I do not just “rank pages” — I help companies make better business decisions in SEO, content and AI search. I build the strategy, oversee its execution and cut the work that brings no return. You get 17 years of know-how from working with major brands, hundreds of audits and running teams — tailored to your business model, not a template.
“I don’t sell rankings. Rankings, traffic and AI mentions matter — but the goal is growth.”
02 — Projects
What I build
and run
oorganicly.agency
organicly.agency
Founder — an organic growth agency: SEO, AI search, content and digital PR as one strategy
Scorra
AI visibility platform — measured daily across AI assistants
AI Search Insight
One-off AI search visibility reports
contentstudio
Content Studio
A tool for creating AI-assisted product articles
kodyrabatowe.naszemiasto.pl
Co-creator, with Polska Press — one of the largest discount code sites in Poland
03 — Case study
All case studies+18% AI mentions for a game that was already on top
The mobile game was already among the top AI recommendations in its category — assistants mentioned it around 120 times a day. From a base like that, every extra percent is the hardest. A technical audit and content built on Scorra data delivered +18% brand mentions, and the game’s website became a source AI builds its answers on.
75 tracked prompts · daily in
- ChatGPT
- Gemini
- Perplexity
- Google AI Mode
- Google AI Overviews
- Domain citations
- Blog citations
- Brand mention trend
12 Oct — citations start growing
+18%more brand mentions — from a base of ~120 a day
7 → 146website citations per day: before the start vs the last week
2,136domain citations in 35 days
58%of citations go to the new blog — never cited before
04 — Experience
17+ years
in search
Nine years in one agency, from junior to Head of SEO, then five years as a department director, and now in-house in fintech. On the agency side I learned how to build a process and a team that deliver every month. On the client side I learned why half of an agency’s recommendations never get implemented — and how to write them so they do.
- 2025 — now
Organic Growth Lead · ZEN.COM
Organic growth on the client side, in fintech.
- 2024 — 2025
SEO & Content Marketing Director · Altavia Kamikaze + K2
Organic strategy across 12 markets, including visibility in ChatGPT, Perplexity and Gemini.
- 2021 — 2025
SEO & CM Director · K2 Precise
Two departments. Close to fourfold business growth in four years and a team grown by over 100%.
- 2020
Head of SEO · Wylecz.to
In-house for Wylecz.to, Trec.pl, BCAA.pl, Budujmase.pl and Bodypak.pl — health and fitness.
- 2011 — 2020
From Junior SEO Specialist to Head of SEO · Bluerank
Nine years in one agency, through every level. Pharma, automotive, finance, e-commerce.
- 2009 — 2011
SEO Freelancer
First clients, local and national market.
See what AI says about your brand
Scorra is the platform I built to measure brand visibility in AI. Every day it asks assistants questions from your category and checks whether they recommend your brand, in which position and which sources they rely on. My case studies and posts are built on its data.
05 — Writing
What the data shows
A Four-Figure GEO Audit. Let Us Work Out What the Client Is Actually Paying For
“We want to be visible in ChatGPT — what does that cost?” I take a GEO audit apart and work out what the client is actually paying for.
GEOAI Does Not Pick the Best. It Picks the One It Can Describe
A customer asks ChatGPT for a supplier in your category. They get three names with reasons attached. You are not among them.
AI SearchWho Actually Gets Cited in AI Answers About Your Category
A model’s answer is usually a compilation of other people’s pages, not yours. Who really gets cited in your category.
Sources & citations06 — Speaking
Speaking
I talk about what works in practice
At conferences I show how to bring affiliate, SEO, AI visibility and automation together into one process — using real examples from the sites I run every day, with the numbers and the mistakes I made along the way.
- Semcore 2026Speaker
- Projekt SEO 2026Speaker
- Projekt SEO 2024Speaker
- WSB University, PoznańGuest lecturer · 2016–2023
Where to see me
Upcoming talks
Kozminski University
How to measure brand visibility in AI search
- Details ↗
Become the Answer 2027
A conference on SEO, AI search and content — from visibility to brand choice
Contact
Need strategic advice?
Tell me about your project in a few sentences — strategy, choosing an agency, your team or your brand’s visibility in AI. I will reply and suggest where to start. For full delivery, work with my agency organicly.agency.
- linkedin.com/in/mateuszrzetecki